Released on: May 12, 2008, 12:03 am

Press Release Author: Ping Mobile

Industry: Marketing

Press Release Summary: New York. May 12, 2008 -- EnQii, a global leader in the
digital out-of-home market, is taking aim at the future of digital signage networks
by partnering with Ping Mobile, a full-service mobile agency. By joining forces with
Ping Mobile, EnQii is optimizing the \"new media triad\" of digital signage, mobile
devices and the Web.

Press Release Body: EnQii N.A. president Stuart Armstrong says that the \"new media
triad\" represents a digital on-ramp for consumers to opt-in to branded communities,
and is a powerful new way for media owners, brands and retailers to engage shoppers.

"When people go into a retail environment there's an opportunity for their mobile
network to intersect and create dialogue with the in-store network," says Armstrong.
"That becomes the conduit for a dialogue between the shopper and the brand.\"

Ping Mobile\'s technology enables users to opt-in to receive specific kinds of
information and related promotional offers. For example, a diabetic might subscribe
to special diabetes-related text alerts and then also receive relevant coupons for
discounts on related products.

Ping Mobiles' high conversion rates with SMS (text messaging) distribution are a
testament that the right messages are being sent to the right consumers. A double
opt-in process secures the privacy of the shopper and eliminates \"in your face,
intrusive advertising.\"



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"Ping Mobile\'s automated learning engine compliments EnQii's technology," says Shira
Simmonds, President and Co-Founder of Ping Mobile. "We provide our joint clients
with the tools to deliver the right messages to their audience, both at the point of
sale in conjunction with the digital signage, and after they have left the location.
The mobile phone serves as both an acquisition and retention tool."

Armstrong says the potential of the \"new media triad\" transcends traditional retail
to include health clubs, bars, casinos, leisure and sports venues, outdoor
advertising, and physicians' offices.

He notes, "When you get shoppers to interact with and opt-in to a community, request
information and add their names to a database, the value of that brand could
increase as much as three- or four-fold."

About EnQii
EnQii is a global leader in the digital out-of-home media market with offices in New
York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world's truly
global digital out-of-home companies, EnQii currently services thousands of
locations across more than 14 countries. EnQii couples a deep understanding of
customer behavior with its powerful media technologies to provide clients with fully
managed solutions that enables them to advance their overall customer communication
strategy for many years to come.

EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category
for the WHEN Network. For more information, please visit www.enqii.com.

About Ping Mobile
Ping Mobile is a creative, interactive full-service mobile agency and mobile
technology provider. Ping Mobile specializes in mobile offers and promotions and
delivers a complete range of mobile marketing services, mobile content management
solutions and mobile technology products to clients worldwide.

A strong focus on consumers through the unique PingRewards offering and vast
experience in consumer marketing, combined with industry-leading consultancy,
reporting, data analysis and client services packages makes Ping Mobile the premier
mobile marketing agency for clients of all sizes.

Ping Mobile is headquartered in Englewood Cliffs, NJ with offices in Los Angeles, CA
and Tel Aviv, Israel. For more information, please visit www.ping-mobile.com or
www.pingrewards.com


Web Site: http://www.ping-mobile.com

Contact Details: Contact: Jane Harris
(203) 227-7060 ext. 232
jane@dxmanners.com